Ariş Pırlanta & Neodigital Increase Session Duration by 154% with Taboola Image Ads
153% Higher Session Duration Than Traffic from Facebook Ads
Company
Ariş Pırlanta is the first diamond jewelry brand to offer thousands of affordable jewelry products to its customers in a virtual environment. Neodigital is a leading digital marketing company in Turkey.
Challenge
Increase customer loyalty and engagement by driving target audiences to the Ariş Pırlanta blog.
Solution
Use Taboola Image Ads and targeting capabilities to reach engaged audiences across trusted publisher sites.
Results
Compared to Facebook Ads, Taboola Ads drove a 154% higher session duration on site. With Taboola, Ariş Pırlanta and Neodigital also generated a competitive CTR, CPC, and conversion rate.
Ariş Pırlanta & Taboola Target Jewelry Lovers Across the Open Web
Ariş Pırlanta’s blog is an engaging and informative content hub for customers interested in the latest jewelry and diamond trends. With
posts like, “Unique and Timeless Diamond Necklace Gifts” and “Jewels To Complete Your Retro And Vintage Style,” the long-running blog helps people build a trusting relationship with the Ariş Pırlanta brand outside of the shopping experience.
To continue building these relationships, Ariş Pırlanta was eager to drive more engaged visitors to their blog and increase time on site. That’s where Taboola was able to help. With a network of over 1.5 billion monthly users and thousands of publisher partners, Taboola helps advertisers reach audiences with content that matches their interests.
Ariş Pırlanta and Neodigital teamed up to launch Taboola Image Ads across premium publisher properties — targeting engaged audiences on mobile and desktop devices. Each Image Ad consisted of a high-quality visual, catchy headline, and compelling call to action (CTA), inviting viewers to click through to a relevant blog article.
One sponsored article, for example, included the headline, “Symbols Frequently Used in Jewelry and Their Meanings,” and a CTA that read “Discover Now.” Once on site, audiences could learn more about these intriguing symbols and discover the products that best suit their personal interests.
As a spokesperson for Ariş Pırlanta said, “Diamond symbols help people express themselves. Some people might want to carry their luck around their neck with a stylish sparkling clover leaf necklace or reflect their character with the symbol of their Zodiac sign.
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